Regular analysis of your app performance is crucial to gain a clear comprehension of user behaviour, which further helps you optimise your marketing campaigns. When it comes to analytics tools, we swear by Google Analytics. However, yet another tool (that is now a product of Google) that is just as good, is the Firebase Analytics. What is it? Firebase is
Backed by Google, easy to test, effortless development, less prone to errors, two-way data binding, custom directives, responsive nature & super user experience are just a few reasons behind the popularity of AngularJS. Integrating it with Google Analytics (to analyse user interaction) and Google Tag Manager (code release not required to update tracking metrics), you can build a powerful single
Web Push Notifications = Real-Time Marketing & Instant Engagement. #A marketing channel you can’t afford to ignore. If you own a smartphone or a laptop, chances are you already know what a web push notification is. For those who don’t, Web Push Notifications are alerts that users get on their device that prompts them to take an action. They have
Tracking keyword ranking is undoubtedly an important part of an SEO campaign. The success of any campaign is measured on the basis of how the keyword ranks in search engines. There are many software’s that help you check your keyword ranking but almost all offer only paid versions. We’ve got some good news for you. Google Search Console. It
A few weeks ago, we implemented Accelerated Mobile Pages (AMP) on one of our client’s blog. The Result: An increase in organic traffic as well as an improvement in search engine ranking. Now the question that comes to mind is, how does AMP boost a website’s ranking? Before answering this question, let’s first understand what are Accelerated Mobile Pages.