Digital Marketing

5
Mar

Design Trends 2020 – How To Use Them?

For the most part, the core remains the same, only the face keeps changing. Most of the design concepts that have been a rage for a major part of the 21st century will be doing the rounds in 2020; but with a twist! In a nutshell, below are the trends expected to dominate Graphic Design and UI/UX this year along

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5
Mar

Video Trends 2020 – How to Use Them in Your Strategy

  Videos by far have stuck around as a reliable marketing strategy that has consistently given a high ROI.  The video formats that are predicted to dominate in 2020 include – 360 Degree Videos, Live Streams, Interactive Videos and Shoppable Videos. Below are the statistics shared by Wyzowl that show just about why videos are important for your marketing strategy.

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2
Mar

Content Marketing Trends For 2020 – How To Implement Them In Your Strategy?

Content Marketing is increasingly focusing on strategies to enhance customer experience. The end goal of which is to give the users ‘what they want’ and ‘when they want it’. The approach calls for focusing on providing valuable content that is ‘purposeful’, ‘relevant’ and ‘convenient’. Therefore, 2020 will see a whole lot of Conversational Marketing, Ultra-Personalized Content and digging into Micro-Moments.

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11
Feb

Social Media Trends for 2020 – How To Implement Them In Your Strategy?

  We’ve briefly covered the new trends in Social Media Marketing in our Digital Marketing Trends 2020 Blog. In this series, we will be talking about how to take advantage of these Social Media Marketing Trends and incorporate them into your strategy.   ACTIONABLE METRICS > VANITY METRICS What Are Actionable Metrics And Vanity Metrics? Vanity metrics are the data

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20
Jan

What Are The Digital Marketing Trends For 2020?

“Users want easily consumable and authentic information, and they want it fast.” The 2020 Digital Marketing trends are all about feeding into this need; while at the same time moulding your brand’s uniqueness to ensure that it sticks out in today’s relentless battle for attention. We’ll share a brief overview of the newest in Digital Marketing, covering trends dominating Search

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16
Jun

Is Firebase Analytics Right For Your Business?

Regular analysis of your app performance is crucial to gain a clear comprehension of user behaviour, which further helps you optimise your marketing campaigns. When it comes to analytics tools, we swear by Google Analytics. However, yet another tool (that is now a product of Google) that is just as good, is the Firebase Analytics. What is it? Firebase is

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9
Jun

How to Setup Google Analytics in AngularJS Using Google Tag Manager (GTM)?

Backed by Google, easy to test, effortless development, less prone to errors, two-way data binding, custom directives, responsive nature & super user experience are just a few reasons behind the popularity of AngularJS. Integrating it with Google Analytics (to analyse user interaction) and Google Tag Manager (code release not required to update tracking metrics), you can build a powerful single

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15
May

7 Reasons How Web Push Notifications Boost Your Marketing Strategy

Web Push Notifications = Real-Time Marketing & Instant Engagement. #A marketing channel you can’t afford to ignore. If you own a smartphone or a laptop, chances are you already know what a web push notification is. For those who don’t, Web Push Notifications are alerts that users get on their device that prompts them to take an action. They have

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24
Apr

How to Track Keyword Ranking Using Google Search Console?

  Tracking keyword ranking is undoubtedly an important part of an SEO campaign. The success of any campaign is measured on the basis of how the keyword ranks in search engines. There are many software’s that help you check your keyword ranking but almost all offer only paid versions. We’ve got some good news for you. Google Search Console. It

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9
Mar

How Accelerated Mobile Pages (AMP) Help to Boost Ranking

A few weeks ago, we implemented Accelerated Mobile Pages (AMP) on one of our client’s blog. The Result: An increase in organic traffic as well as an improvement in search engine ranking. Now the question that comes to mind is, how does AMP boost a  website’s ranking? Before answering this question, let’s first understand what are Accelerated Mobile Pages.  

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