Design Trends 2020 – How To Use Them?

Design Trends 2020 – How To Use Them?

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For the most part, the core remains the same, only the face keeps changing. Most of the design concepts that have been a rage for a major part of the 21st century will be doing the rounds in 2020; but with a twist! In a nutshell, below are the trends expected to dominate Graphic Design and UI/UX this year along with a few tips on how to use this trend.

    1. Ultra-Minimalism
    2. Muted Colour Palette
    3. Flowy Lines and Shapes
    4. Asymmetrical Patterns
    5. 3D Depth and Realism
    6. Isometric Illustrations
    7. Typefaces to go bolder
    8. Dark Mode
    9. Gradients
    1. Ultra-Minimalism

      Ultra-Minimalism calls for sticking to basic essentials. Cutting down the excess does not mean being less creative, there are different ways to make your design stand out while being minimal. A simplistic design further allows for easy navigation.

      Ultra-Minimalism - Design Trends for 2020   Ultra-Minimalism - Design Trends 2020

      How To Use This Trend?

      • Explore hidden and spatial relationships in your design.
      • Balance flat colours with textures or illustrative elements for depth.
      • Play with element positioning and composition.
      • Be consistent.
      • Use grids for a cleaner alignment.
      • Make your visuals shine with White Space to balance and create a gratifying sense of arrangement. A clean space will lend your design more stability.
      • Use the large uninterrupted colour space paired with bold typography.
      • Ideally, a monochrome palette is characteristic of minimalism, but a 2-3 colour palette can be experimented with to break the monotony.
      • A minimalistic landing page is easily navigable as compared to when it is surrounded by distracting elements. This will not only allow your content to be the main focus but will also allow for reduced page sizes with less page loading time.
    2. Muted Colour Palette

      Finding a calm within the chaos; 2020 will see a step back from vivid colours to muted palettes, calling for an intense tone down. Muted colours tend to lend a more authentic look to a brand and minimize the cognitive overload so as to not distract a user from their journey.

      Muted Colour Palette - Design Trends for 2020   Muted Colour Palette - Design Trends for 2020

      How To Use This Trend?

      • Keep a straightforward, simple and minimalistic colour palette.
      • Desaturated it with black, white or a complimentary colour.
      • Use muted colours for a light background and vice versa for a dark background. This will keep you away from stark contrast.
      • Look for nature-inspired shades.
    3. Flowy Lines and Shapes

      This year will see a shift from anything rigid, which is why shapes and lines will get flowier.

      Flowy Lines and Shapes - Design Trends for 2020   Flowy Lines and Shapes - Design Trends 2020   Flowy Lines and Shapes - Design Trends for 2020

      How To Use This Trend?

      • Can be used to add simple textures to your graphics.
      • Makes for a perfect contrast with heavy bold fonts.
      • Looks great on HD screens, which has a rising usage across most devices.
      • Complements the muted colour palette and abstract illustrations trend, all of which contribute towards a natural look.
    4. Asymmetrical Patterns

      Absence of symmetry is one of the biggest design trends for 2020 and they offer more liberty to be creative as compared to symmetrical grids. The goal is to seek harmony in imperfection.

      Asymmetrical Patterns - Design Trends for 2020   Asymmetrical Patterns -Design Trends for 2020

      How To Use This Trend?

      • Ensure that it is not disorganised and is able to maintain the relationship between different elements; i.e., unequal weight on both sides. A gird can help you gauge the balance.
      • Add depth by layering content modules and texture.
      • Can be used in a more conversion-oriented section for added engagement and interactivity.
      • Works well with a minimalistic design, making optimal use of white space to cut-off one element from the other.
      • It can be used to emphasize motion and focus on a particular space. The flowy lines can be used to direct the focus to a particular space.
      • Use colour to make an element the focus.
      • Look great on Logos and Business Cards.
    5. 3D Depth and Realism

      While time-consuming to create; 3D designs are extremely eye-catching and ups the after-effects of your design, making it look smooth, futuristic and realistic. It can make your design more engaging and interactive. With the minimalist trend and muted colour palette on the rise; 3D can add a striking element to your design.

      3D Depth and Realism - Design Trends for 2020   3D Depth and Realism

      How To Use This Trend?

      • You can pair it with the below designs for maximum impact.
      • 2D and photos to give your design more depth.
      • Flat illustrations.
      • Animated or Static Images.
      • Micro-Interactions.
      • Typefaces.
      • Detailed Textures or Gradient-based colouring.
    6. Isometric Illustrations

      Isometric Illustrations allow you to make the best of Flat Design and 3D design. According to Shutterstock – “An isometric projection presents objects in space at 30-degree angles from its horizontal.”

      Isometric Illustrations - Design Trends for 2020

      How To Use This Trend?

      • Can be used in Iconography, Logos, Landing Pages, Infographics, Presentations, Hero Images and Detailed Maps.
      • Use it when you want to stay simple but add depth.
      • It can be used to simplify overly complicated concepts.
      • Overuse of Isometric Illustrations can blunt the impact, balancing it with other elements is necessary.
      • You can achieve a futuristic effect by combining material style with isometric illustrations.
      • You can also bank in on the minimalistic vibe by using Isometric Illustrations in a monochrome colour scheme.
    7. Typefaces To Go Bolder

      Fonts go bold and heavy in 2020. Heavy Simple Fonts will replace the hero images in most UI/UX design.

      Typefaces To Go Bolder - Design Trends for 2020   Typefaces To Go Bolder - Design Trends for 2020

      How To Use This Trend?

      • Don’t overuse it.
      • Use it only for your header content in your blog, or short phrases and ideas; else it will hamper readability. You can contrast the body copy with thinner fonts.
      • Works well on Logos, Posters, Website Design as well as Package Design.
      • Ideal for creating a sense of hierarchy.
      • Has a greater impact when contrasted with a neutral background.
      • Can be used to draw attention to a focal point.
      • Use simple fonts so that the content is not in the reader’s face.
    8. Dark Mode

      With the rise in the Dark theme usage, designing for Dark Mode has become crucial. Even if a website/app does not support dark mode, it can be useful for the Night Eye feature by Google. Therefore, while designing a web/app; it will prove useful to optimize for dark mode to stay ahead of the trend.

      Dark Mode - Design Trends for 2020   Dark Mode - Design Trends 2020   Dark Mode - Design Trends in 2020

      How To Use This Trend?

      • Stay away from high contrast for improved visual ergonomics. Else, it will have the opposite of the intended effect, what is called the Halation or Fuzzing Effect. For e.g. Bright white text on a stark black background. Google shared a couple of Principles while designing for dark mode mentioned below:
        • Use a grey background for a wide depth range.
        • Colour accents should be used less liberally and saturated colours should be avoided.
      • Negative Space is important. Even more important, is the need to balance it out.
      • Text-heavy apps or one that has a lot of content, be it videos, images or graphics should avoid the Dark mode altogether.
      • According to Google Material Design, the contrast level between the text and the background should be at least 15.8:1
      • It may be challenging to communicate the same emotions that you do with your light theme, since dark colours evoke an entirely different set of emotions.
      • Create a visual hierarchy (elevation) with emphasis on the important element. While light mode makes use of shadows for elevation, for dark mode colour overlays can be used.
    9. Gradients

      Gradients existed last year, but they will get more complex and creative this year. Instead of using it as an effect, it will find its way to be incorporated with new techniques this year.

      Gradients - Design Trends for 2020 Gradients

      How To Use This Trend?

      • Use them instead of flat colour in your creatives.
      • Can be used to accentuate your blog headers, quotes or key phrases. Never the entire body text.
      • Give depth to more complex illustrations.
      • Use multi-colour shades to add a dream-like quality.
      • Can be used on buttons, icons, illustrations and typography.
      • Use it with a muted colour palette for an enhanced effect.
      • Can be used to add a complex visual interpretation to your logo.
      • Stay away from colours that clash. Stick to analogous, monochromatic, triad, complementary, compound or shaded colours.
      • Areas that are round do well with a radial gradient, whereas polygonal and squares are complimented with linear gradients.
      • Use a figurative light source to understand how to orient the gradient. Lightest gradient towards the source and the darkest will the furthest from it.

    For the most part, all the major design trends have been covered above. There are however a couple of them that require a mention.

    Starting off with Branded GIFs. While GIFs have somehow integrated themselves into our communications; due to over-usage they seem to have lost their originality. This can be overcome by branded GIFs. This year, companies will take time to create better and more unique animations. Micro-Interactions will be seen across most UI Design as they are more dynamic and make for an engaging experience for users. Abstract and Dreamy Illustrations will also do the rounds due to their ‘non-copyable’ nature; allowing for more originality in the digital world. They also tend to be more eye-catching than simple illustrations.

    That’s a wrap for Design! Stay tuned for our next – Video Trends for 2020.

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